There’s a new online beauty destination — Love Letter.

Making its debut today, Love Letter was created by iHerb, one of the largest U.S.-based global ecommerce retailers. 

Love Letter is focused on beauty and self-care, the company says, and created as a response to iHerb customers’ desire for a wider range of self-care products from around the world. The online store offers makeup, skincare, hair care, supplements and more, at a variety of price points.

Brands available on the site include Bare Minerals, Buxom, Trilogy, Laura Geller, Serovital, Olay, Lorac, and Perricone MD.

Steve Cho, CBO of iHerb, says, “Love Letter is not only a self-care destination but is a labor of love that we’ve created for our consumers worldwide. Our eCommerce store is a true love letter to our customers for their self-care needs. They will no longer need to shop at multiple retailers, online or offline; they can find all of their beauty and self-care needs at Love Letter, giving them time back to spend on their journey to becoming their best selves.”

The shopping experience at iHerb and Love Letter is seamless. will be a seamless. Customers the flexibility to shop across both eCommerce stores, in one single shopping cart and order.